Make Sure Your Online Reputation Is Solid and Other Must-Read Business

Here’s a great article from the top stories at


It’s 2014, and networking isn’t your grandfather’s game of handshakes and highballs anymore. Your online footprint matters as much as, if not more than, your real-life presence. Just as there are certain faux pas to avoid with in-person networking, you can botch online networking if you aren’t careful, says serial entrepreneur Matthew Toren. For example, you should expect potential business associates to look you up online, which allows them to find your social media accounts, blog posts and anything others have written about you. “If what they find doesn’t give them the right impression, you’re not likely to make the connection you want,” Toren says. He recommends a tool such as BrandYourself to push negative search-engine results to the bottom and bring positive results to the top. What if your online reputation is truly stained? “It’s worth hiring a reputation management firm to clean it up,” Toren says. “It takes time, and it isn’t cheap, but it can be worth it.” More: 5 Online Faux Pas That Will Doom Your Networking Potential     Read more:


Posted on: January 6, 2014, by : ondaemarketing

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